KPMG Canada - The Re-entry Show
goal : 
Customer Engagement
summary

At the onset of the COVID-19 pandemic, the President of KPMG/Canada approached us to help create a virtual show to engage their top customers. The goal was to provide expert analysis on how survive and thrive via an entertaining, “pandemically-correct program.” We wrote and produced three 1 hour-long shows featuring C-Level guests including the heads of Google, Facebook, Cisco, and RBC Canada. All of the participants were recorded remotely via webcams and the host was shipped production equipment to get high quality video. The shows used a mix of humor and high-level dialogue plus live audience Q&A. It was staged via an event platform to 1000 of KPMG’s top customers, receiving excellent reviews and feedback. The Re-Entry Show took a summer hiatus and plans to return in late 2020.

RESULTS
Armughan Ahmad
President & Managing Partner, Digital, KPMG Canada

"The BRIEFWORLD team were top of mind when we decided to create a virtual online show for KPMG during the toughest time of COVID.  That was the right call! BRIEFWORLD helped us come up with a winning concept for “The Re-EntryShow.” We already had some amazing guests and content lined up.  What BRIEFWORLD added was truly professional video production quality, plus that engaging entertainment layer that brings a show to life and makes it stick. We’ve had nothing but great reviews for the show and helped us retain and develop a new client base.”

30%
More engagements
15%
More sales
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